Good general guidelines would be to try and break it up into logical sections, even a numbered “listicle” style or a series of clear steps/tips/advice. That makes it very accessible and easy to digest, i.e. “The Top 5 Things to Know About…” or “6 Steps to Starting an Esports Program…” etc.
In general, the audience for this course will appreciate the practical takeaways and strategies. The NAECAD may also use the information for newsletter articles and publications.