Uni Esports Group and NAECAD Announce Official Partnership

Newsletter

Des Moines, IA - To focus on growing the world of collegiate esports, Uni Esports and the National
Association of Esports Coaches and Directors (NAECAD) have announced an official partnership. The
partnership represents the beginning of a new period of collaboration between two category-leaders in the
fast-growing world of collegiate esports.

NAECAD was formed to meet an ever-growing need to train the next generation of collegiate esports
leaders. As new collegiate programs appear every month, the need for an organization that provides
comprehensive training to coaches and directors has grown. To serve this need, NAECAD offers
educational resources and training to coaches and directors at institutions across the country.

Uni Esports is a values-grounded consultancy of higher ed executives and first-generation esports program
developers who work with colleges and universities across the country to create innovative esports
programs built for the future of education. In addition to planning, launching, and assessing programs, Uni
provides original scholarship and research on the state of collegiate esports.

The strategic partnership between Uni Esports and NAECAD will focus on improving the infrastructure of
collegiate esports. Uni Esports will work with NAECAD members to share proprietary frameworks for
program development. while expanding the NAECAD membership to the dozens of individual institutions
and athletic conferences represented by Uni Esports.

Together, Uni Esports and NAECAD will focus on developing the collegiate scene on strong, sustainable
footing - providing expertise ranging from program planning and execution to director hiring, placement, and
training.

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